As an Art Director and Designer, the most rewarding part of my job is helping brands rise above challenges and achieve extraordinary ambitions, accelerating growth, earning fame and uniting under a single shared purpose.
But to deliver dreams you need to understand reality. In my mind the creative challenge begins with learning and a search for core brand truths, unique opportunities and strong statements worth sharing. Reality has its complications, and context is worth exploring. The most powerful visions spring from real life, and the most inspiring creative executions spring from brand-customer-truths.
Working in 3 languages across multiple cultures, I use design to create brand universes and distinct visual assets that resonate globally. My studio is based in Copenhagen where I have lived and worked for more than 5 years, calling both Denmark and Austria home.