An intimate healthcare condition not only has a physical impact. It can also affect self-esteem, confidence, lifestyle, family life, hobbies, ambitions and social interactions. There are always moments of doubt and vulnerability. And it was these moments that we chose to focus on, as they give insight into where people’s most immediate and personal concerns lie.
Art Direction / Film Direction / Agency Advance
We asked nine users from six countries to re-live the moments of doubt and vulnerability that Coloplast helped get them through. Their willingness to accept and meet this challenge was both humbling and inspiring, and took us between Copenhagen, Los Angeles and Chongqing in just nine days.
As with all Coloplast projects, there was an important condition: no actors could be used to portray the users of their products. We would film and photograph real users and their stories.