The red line
Skiing has changed. It’s a niche sport. Purchasing is localised. Climate change affects the slopes. Market growth maxes out at three percent. To stand the test of changing times, an integrated design program united Atomic’s labels into one brand, boosting its business with double-digit growth. Part of the program was a logo refinement and integration, colour development and graphic design.
Branding / Agency Kiska
We focussed the Atomic design language and clearly applied it to the entire ski product range: skis, boots, goggles, poles and helmets. When people buy an Atomic they know they are buying ski expertise and the Redster is leading the pack. On the slopes where fashion changes fast, the Redster is minimalist and dynamic. Redster skis boast race-level agility and stability, and have the straightforward design and the pro endorsements to prove it.