It's What's Inside
The “What’s Inside” campaign highlighted Ben&Jerry's and their partners’ socially and environmentally conscious values. The pints illustrate the values of Ben&Jerry's, some of them tell a visual story about specific flavors. Everything you see inside the pint is hand crafted and handmade using dental tools, old train set props and watercolor paint. It was important that each diorama has that level of authenticity.
Photo Art Direction / Amalgamated NYC