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The campaign concept centered on real user stories, with no actors used. The team traveled with Steve and Rachel on their first trip since their surgeries, documenting the trip’s impact on their confidence and peace of mind – and SenSura Mio Concave’s memorable, human impact.

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Real user stories

One-third of people living with a stoma have what experts call an ‘outward body profile’. Until recently, there wasn’t an ostomy appliance designed to help these people. Coloplast decided to conduct extensive research and create an appliance to meet the challenges of outward body profiles.

Nothing speaks better to the product’s ability to improve patients’ lives than stories from real patients about worrying less and experiencing greater freedom to live the lives they want.

Art Direction  /  Film Direction  / Agency Advance