This campaign concept centred on real user testimonials, with no actors used. The team travelled with Steve and Rachel on their first trip since they both underwent surgery, documenting the trip’s impact on their confidence and peace of mind and SenSura Mio Concave’s human impact.
Real user stories
Nothing speaks to a medical product’s efficacy better than the real stories of patients who are able to live the life they choose. The umbrella concept “A curved fit for curved areas” comes from the product’s unique star-shaped baseplate and the fact that fitting a flat surface over a curved skin surface is problematic for users with outward body profiles.
Art Direction / Film Direction / Agency Advance