Cut out to stand out
Producing suspension systems for pro and ambitious motorcycle riders, WP needed help with its visual impact. With a strongly involved sub-culture and a high price tag, authenticity was crucial. The pro scene, with all its performance brands and parts, is dominated by a flashy design language. By choosing black-and-white images, we focused on the sport and its roots, with the brand colour in contrast to stand out.
Art Direction / Branding / Agency Kiska