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Reduce to stand out

Producing suspension systems for pro and ambitious motorcycle riders WP needed help with its visual impact. With a strongly involved sub-culture and a high price tag authenticity was to be crucial. The pro scene with all its performance brands and parts is dominated by a flashy design language. By choosing black and white images we focues on the sport and its roots and gave the brand colour a contrast to stand out.

Art Direction  /  Branding  /  Agency Kiska