Reduce to stand out
Producing suspension systems for pro and ambitious motorcycle riders WP needed help with its visual impact. With a strongly involved sub-culture and a high price tag authenticity was to be crucial. The pro scene with all its performance brands and parts is dominated by a flashy design language. By choosing black and white images we focues on the sport and its roots and gave the brand colour a contrast to stand out.
Art Direction / Branding / Agency Kiska