ABB
/
Alpen Maykestag
Formerly one brand operating in different markets and offering products for different target groups, we needed to focus the brand. To focus on the strengths of their products and specific target groups, we split the brand into two platforms, making the brand design more customer-centred and clear.
Branding / Art Direction / Agency Kiska
Alpen / Drills for home use and semi professionals
Maykestag / Cutting tools for hightech metal production
